With increasing usage of web based platforms for shopping, the zeal to tap customers online is also increasing. Marketers are employing a wide range of online tactics to win customers. Some entrepreneurs opt for lead pages, whereas others choose click funnels to channelize sales. To cater to the needs of marketers, many manufacturers have come up with automated lead generation and funnel page tools. However, there is a conflicting debate which route will deliver better results. To resolve this debating issue, let’s take a look at this comparison in view of the importance of click funnels and landing pages.
What is a landing page?
It could be any page of your site that a new visitor lands on first. A landing page could be a sales page, an email opt-in page, a blog post, your home page, a product listing or any other page that you would drive traffic to. In the world of marketing, it is the goal of any marketer to make optimized landing pages to welcome first time visitors and let them learn about your products/services.
While you may not be able to make the sale, you can convert first time visitors into leads by providing lead magnets such as free courses or eBooks. From your email box, you could nurture the leads to convert them into customers. However, it all begins with a conversion-channelized landing page. Consider the landing page as the first page in your sales funnel.
What is a funnel?
A funnel, on the other hand, is a series of pages that steers a visitor towards your goal. As stated above, the goal of the funnel may not be the purchase of the product. It could be signing up for a free trial or subscribing to the mailing list.
Obviously, the ultimate aim of any funnel is to have a sale. However, it doesn’t imply that each funnel should result in a hard sale. You could have many types of funnels including the one that nurtures leads, the one that transforms leads into customers or the one that converts customers into affiliates for your items.
What does Clickfunnels offer?
Clickfunnels is a marketing tool that helps to craft conversion-channeled pages to use for your sales funnels. It lets you create landing pages as well as sales funnels. You could also start an email marketing service or track and manage your affiliates and do many other things.
In a nutshell, the Clickfunnels software lets you create sales funnels, make landing pages as well as the complete site, set up email marketing and more. It also provides you free hosting. By choosing a custom domain, you can get started with your venture within no time. However, this combo package comes with a higher price tag that may not be suited to many entrepreneurs, especially starter marketers.
What does Leadpages offer?
Leadpages is essentially a landing page builder. You can make pop-up opt-in forms to place on your site to get emails of subscribers. Additionally, you can get contacts through text messaging system of the LeadDigits.
With Leadpages, you can make killer landing pages, perform A/B testing of your web page, use pop-up opt-in forms and get SMS sign ups. The best thing is Leadpages is highly optimized and targeted towards getting leads that can be converted into customers. Although the tool includes limited features, it comes with an affordable price and is best suited for starter marketers.
The above discussion on Leadpages vs Clickfunnels makes it clear that both the tools are effective in helping marketers online. While Leadpages is ideal for starters and marketers with limited short-term goals, Clickfunnels is a comprehensive solution for long-term marketing campaigns. Check out your goals in view of the features of both the tools and select the right one to make the most out of the chosen tool.